Director of The Strings Club Amy Cunningham has been recognised for her business-building brilliance at the Nivo Awards, winning the 'Female Entrepreneur of the Year' award.

The 15th annual Novi Awards 2025 was an amazing celebration of women who are reshaping the future of business and technology. This year's theme 'Power with Purpose' was brought to life through every story shared, every barrier broken, and every voice honoured on stage. The ceremony brought together industry leaders, innovators, entrepreneurs and allies.

The Strings Club operates Ofsted-registered Holiday Camps in London, Birmingham and Warwickshire that inspire thousands of children every year through the joys of music. The Holiday Camps offer a blend of musical magic and carefully-curated, screen-free activities.

Rated Platinum on Feefo with an outstanding 4.8 score, The Strings Club Holiday Camps have supported families since 2012 and continue to expand into new areas.

Amy said: “I am completely elated to have been awarded 'Female Entrepreneur of the Year'. Huge thank you to the judges alongside Novi Award organisers for holding such an incredible event that celebrates women creating and acheiving business success with purpose."

"The Strings Club is on a mission to profoundly improve the wellbeing of a million children in the next 5 years. We're doing this by offering a refreshing approach to school holiday childcare that parents can trust time and time again. Holiday Camps that encourage children to flourish and develop a range of skills whilst having fun.”

The Novi Awards took place at The Londoner hotel in Leicester Square, on 21st November.

“Novi is more than an awards ceremony — it’s a community built on allyship, courage, and service,” said Griselda Togobo, Founder of the Novi Awards. “This year’s winners embody the heart of our movement: breaking barriers, challenging norms, and opening doors for others.”

The Strings Club has grown exponentially since its first Holiday Camp of 6 children. By using music as a vehicle for improving wellbeing and mental health, the childcare company has inspired more than half a million children.

For the full list of finalists and winners, visit the Novi Awards.

The Strings Club and its founder Amy have received much recognition over the years. Click below to read more.